The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I installed it. I love it and probably won’t ever fully abandon it. So instead of excoriating people for using them, it’s time we reflect on how we got here, what its inevitability means and whether this might even be a trend worth embracing. Read More
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Monday, 5 September 2016
Why the advertising industry needs to embrace AdBlock
The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I installed it. I love it and probably won’t ever fully abandon it. So instead of excoriating people for using them, it’s time we reflect on how we got here, what its inevitability means and whether this might even be a trend worth embracing. Read More
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