Ring Nation will consist of half-hour episodes made up of Ring doorbell footage and commentary by comedian Wanda Sykes. Viewers can expect the same funny, bizarre, and heartwarming footage they’d typically find racking up views on Facebook or TikTok. Think quirky animals, neighborly antics, and heroic delivery drivers (AKA the feel-good content you may have grown up watching on America’s Funniest Home Videos). The first episode will premiere September 26. Though Amazon has not yet announced where viewers will be able to watch Ring Nation, many suspect it’ll end up on Amazon Prime Video for obvious reasons.
Amazon says many of the videos that will appear on Ring Nation have already been shared online. Others have been sent to the Ring Nation team directly. According to Amazon spokesperson Nick Schweers, the team obtains permission from the owner of the Ring camera and from anyone depicted in the video prior to adding footage to the show’s lineup.
(Image: Ring)
This might be of little comfort to anyone familiar with Ring’s relentless privacy blunders. As it’s gained popularity among homeowners, Ring has fostered an infamously close relationship with law enforcement, often sharing footage with police without a warrant or the device owner’s consent. Ring’s oddly casual tendency to put police interests over those of its users has become so concerning that Massachusetts Senator Ed Markey has formally requested the company adopt new ethical standards and clarify its “ever-expanding relationship with American police.” Unsurprisingly, Ring did not agree to adopt these standards, nor did it provide significant context to its transactions with police (who coincidentally have been caught acting as official brand ambassadors for the company).
It’s odd, then, to see Ring developing such a happy-go-lucky new entertainment product just as the public’s skepticism of the brand is increasing. It’s almost as if Ring needs something new to pop up when you Google its name.
“Bringing the new community together is core to our mission at Ring, and Ring Nation gives friends and family a fun new way to enjoy time with one another,” Jamie Siminoff, one of the show’s executive producers, told Deadline. Do producers usually have to say what a TV show is for?
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