Tuesday, 6 December 2022

Adobe Will Accept Stock Art Generated by AI

Until recently, you needed some degree of artistic skill to create a piece of digital art, but artificial intelligence is changing that. Now, all you have to do is click a few buttons to generate new art, and that has put stock image providers in a tight spot. Fearing abuse and copyright issues, some image repositories have banned AI-generated art, but Adobe is willing to take a risk. It will allow AI art in the  Adobe Stock collection, but there will be some strict limitations.

When uploading AI-generated art from services like DALL-E, Adobe will require contributors to mark their creations as “Generative AI illustrations.” That goes for photorealistic images as well as abstract illustrations. It also requires that contributors refrain from clogging the service with repetitive or low-quality AI art. Many of these services will spit out multiple versions of each prompt, and few of them are actually good enough to be offered on services like the Adobe Stock collection.

Some image hosts like Getty have outright banned AI-generated art because the copyright implications are still unclear. Anyone who wants to upload AI-generated content to Adobe Stock for licensing needs to abide by the same basic copyright rules as traditional art. That means no identifiable property like famous characters or logos. Adobe also warns people to stay away from AI generators with known issues that could run afoul of copyright by borrowing too heavily from source material.

Some examples of acceptable high-quality AI art from Adobe.

Adobe also stresses that just because a computer created a piece of art, that doesn’t mean you’re free and clear to use it. The company will still require model releases if AI-generated art portrays (or is intended to portray) an identifiable person. However, you can at least use the same release for multiple images within the same AI-generated series, provided you don’t disregard the requirement for high-quality submissions.

The rise of AI-generated art is causing many to rethink what even counts as art. Is there an “artist” involved at any point? Is it the person who typed the prompt? The programmer? The computer itself? These questions will only come up more as the systems generating art get better, and they’re already very impressive — it’s getting hard to tell it apart from “real” art created by people. Someone even managed to win first prize at the Colorado State Fair’s fine art competition. It’s a brave new world for artists when a keyboard is as good as a canvas.

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